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Dan Olson

Change leader, coach, and writer. Former Inc. 500/5000 founder. I help practitioners make change practical, human, and sustainable.

Change Maturity Theater
ECM

Change Maturity Theater

Change Maturity Theater" is alive and well—where organizations perform competence instead of building it. This piece explores how to spot the signs, sidestep the spectacle, and guide your team from performative process to practical progress. Less spotlight. More substance.

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Welcome to ChangeGuild: Start Here

Welcome to ChangeGuild: Start Here

ChangeGuild is a home base for modern change practitioners. This post introduces our mission, our three core offerings—content, coaching, and courses—and how to start exploring the site.

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The AI Assistant Arms Race
AI

The AI Assistant Arms Race

AI assistants aren’t just speeding up tasks, they’re reshaping how we work, decide, and deliver. This article explores why the real competition isn’t about features, but about who controls the interface of modern work, and what change leaders need to do about it.

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What Is Nudge-Based Behavior Change?
CX

What Is Nudge-Based Behavior Change?

Nudging isn’t about manipulation—it’s about making the right behavior the easiest behavior. In a world where attention is scarce and resistance is high, smart change managers are borrowing from behavioral science to guide action, not demand it. Here’s how subtle design choices can drive big impact.

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Scrum and Circumstance

Scrum and Circumstance

Agile rituals up front, Waterfall habits behind the curtain. This piece explores the rise of “Agilefall,” where teams cosplay Scrum while clinging to timelines, sign-offs, and Gantt charts. It’s process theater, and everyone knows it.

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The AI Wake-Up Call for Consultants
AI

The AI Wake-Up Call for Consultants

AI isn’t killing consulting—it’s exposing it. If your business model relies on slide decks and boilerplate insight, it’s time to evolve. Here’s what the Reddit backlash and GenAI stumbles are really telling us.

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