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The Triple C Value Proposition: Content, Coaching, and Consulting

ChangeGuild’s Triple C Value Prop—Content, Coaching, and Consulting—delivers real-world support for practitioners driving change where it matters most.

Circular badge with the words “ChangeGuild Triple C” surrounding a handshake icon and the phrase “Value Prop,” representing the brand’s focus on content, coaching, and consulting.
The ChangeGuild Triple C Value Prop: A simple promise — high-impact Content, tailored Coaching, and strategic Consulting — built to empower modern change practitioners at every level.

At ChangeGuild, we believe that meaningful transformation doesn’t happen in isolation — and it doesn’t come from theory alone. It comes from practice, supported by the right blend of guidance, tools, and partnership.

That’s why we built our offering around the Triple C Value Prop:
Content. Coaching. Consulting.
Three pillars. One mission. Power to the Practitioner.


1. Content that Sharpens Your Practice

There’s no shortage of content in the world — but most of it isn’t built for real-world practitioners. We publish what’s actually useful:

  • Free twice-weekly insights to keep you grounded in what matters
  • Moreover, our weekly long-form newsletter that challenges conventional thinking
  • Guildcraft, our biweekly tactical guide series for sharpening tools and skills

It’s not about flooding your inbox. It’s about giving you a signal in the noise — content that helps you think better, lead better, and deliver better.


2. Coaching for Individuals and Teams

Whether you’re navigating change inside a complex org or growing your own freelance practice, we offer coaching designed to:

  • Increase your influence
  • Clarify your positioning
  • Improve stakeholder navigation
  • Scale your delivery capacity
  • Build a resilient, long-term practice

We coach both internal teams and independent consultants — and we meet you where you are.


3. Consulting for Change-Centered Organizations

For organizations ready to take change seriously, we bring strategic guidance and hands-on support:

  • Designing and embedding ECM (Enterprise Change Management)
  • Building internal change capabilities and maturity
  • Coaching leaders, sponsors, and key change roles
  • Supporting transformations that need structure, lift, and follow-through

We’ve worked across industries — from energy and tech to public sector and nonprofit — to make change a real capability, not just a deck.


Final Thought: Why It Matters

The Triple C isn’t a framework. It’s a promise.

We’re here to equip the people doing the real work of change with exactly what they need: Smart content. Focused coaching. Strategic consulting.

All aligned to one belief: Power to the Practitioner.


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