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We Filled Out The Template, Why Isn't It Working?

Bob did everything by the book—every template filled out, every box checked—yet his change effort stalled. This deep dive explores why structure alone isn't enough, and how real impact comes from cultivating adaptive thinking, strategic curiosity, and judgment beyond the checklist.

When the spreadsheet stares back: the moment you realize filling out the template doesn’t mean you’re ready. [Image: Midjourney]

Beyond the Checklist: Cultivating Adaptive Thinking in Change Management

Bob's initial foray into leading a system rollout was a masterclass in diligent application of structured tools. Armed with a comprehensive toolkit — stakeholder maps, impact assessments, and communication templates, all meticulously downloaded, branded, and ready for deployment — he felt a comforting sense of preparedness. He adhered to every step, color-coded his timelines with precision, and meticulously ticked off each completed task. Yet, despite his adherence to process, the project began to unravel halfway through implementation. The meticulously crafted organizational chart failed to reflect the true centers of power, a pivotal executive unexpectedly departed, and messaging, approved weeks in advance, landed with an unsettling thud. His beautiful templates hadn't precisely failed, but they offered no guidance or leverage when the real-world complexities emerged.

This common scenario reveals a critical, often hidden, risk in early-stage change management: templates create an illusion of preparedness, even when genuine readiness is lacking. While structure is undeniably valuable, it is never a substitute for sound judgment and adaptive thinking. The profound transformation in one's change practice isn't merely a shift from one theoretical framework to another, such as moving from ADKAR to Kotter. Instead, it’s a far more fundamental evolution: moving from being a template operator to becoming a truly thinking practitioner.

The Allure and Safety of Structure

Templates, with their inherent order and predefined steps, offer a seductive sense of security. They represent a checklist in the fog of uncertainty, a comforting handrail in the chaotic terrain of organizational change. For those new to change management, or for individuals juggling change responsibilities alongside their primary roles, structured tools can feel like an indispensable lifeline.

A stakeholder grid? Check. A communications plan? Check. A change impact assessment? Check.

These tools provide the impression that the work is not only being done but is being done correctly. And, in many respects, they do facilitate certain aspects of the work. However, the path of change is rarely, if ever, linear. The intricate dance of power dynamics, the deep-seated nuances of organizational culture, and the multifaceted nature of resistance seldom conform to neat, predictable timelines or predefined categories.

Herein lies the insidious trap: the more one implicitly trusts and relies on the template, the less one critically engages with the fundamental "why" behind each action. This uncritical adherence can lead to a superficial understanding, obscuring the deeper currents and underlying realities of the change initiative.

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